News Releases

Cleveland® Golf / Srixon® Introduces New "SOFT FEEL" Ball With Money Back Guarantee

September 10, 2008

Cleveland Golf / Srixon, a leader in golf ball technology, launches the new SOFT FEEL™ and SOFT FEEL LADY™ golf balls featuring a new core, cover and aerodynamics coupled with Srixon's Money Back Guarantee.

"The new SOFT FEEL and SOFT FEEL LADY golf balls are manufactured to meet the needs of different player types. They not only offer improved distance and feel but we can honestly say that there isn't another line up in the market that can compete with Srixon's offering,"said Greg Hopkins, President / CEO of Cleveland Golf / Srixon."The fact that we're willing to back up our claim with a money back guarantee just shows how much we truly believe in the superiority of Srixon golf balls."

The two-piece SOFT FEEL golf ball is designed for golfers with slightly slower swing speeds, while the two-piece SOFT FEEL LADY golf ball is designed specifically for women. Both these balls produce exceptional carry off the tee while assuring players soft feel on all their shots from tee to green.

Core: Their new, highly resistant, soft Energetic Gradient Growth core helps create faster ball speed combined with optimal high launch angle and low spin launch conditions for increased distance and improved dispersion. Their progressively softer core's compression also allows women and golfers with slightly slower swing speeds to maximize their distance potential.

Cover: Their new, proprietary Pana-Tetra® blended ionomer cover helps create a higher launch angle and reduce driver spin while maintaining the softness of their cover. This results in increased driver distance without sacrificing greenside spin and playability.

Aerodynamics: Both the Srixon SOFT FEEL and the SOFT FEEL LADY golf balls feature eight different dimple sizes with larger dimple diameters and greater dimple surface coverage. This increases distance by helping to create a powerful lift during flight and lowering wind resistance which leads to a higher trajectory and greater carry.

The new Srixon SOFT FEEL and SOFT FEEL LADY will be available in golf shops and golf specialty stores on September 15, 2008 and will carry a MAP price of $19.99 per dozen. For more information on Srixon and their products or for high resolution images, please visit

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