All over the world people of all ages—male and female—enjoy sports, promoting healthy, fulfilling lifestyles. Our mission is to deliver products and services that enrich the experience of all sports-lovers. Our ability to fulfill this mission is founded on the technological expertise we apply in creating our products. We’re dedicated to providing easy-to-use equipment featuring a quality feel that players can rely on in the long run. We develop products incorporating the latest technologies and manufacture in factories with the highest quality standards. We’re dedicated to creating outstanding added value.

All of us at Dunlop Sports are working to promote enhanced corporate and brand value, together with increased recognition in global markets.

Yasushi Nojiri
President and Representative Director

On May 5, 2012, we changed our name from SRI Sports Limited to Dunlop Sports Co. Ltd. with the goal of promoting enhanced corporate and brand value. We also chose a new corporate color as way of expressing our vision.

This color was selected to symbolize youthfulness and sportiness with the image of invigorating play beneath a blue sky.