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Basic Business Policy

We at the Dunlop Sports Group will globally offer products and services of high performance and quality based on our corporate philosophy—“Enriching the sporting lives with advanced technology”—so that many customers can refresh themselves and enjoy playing sports.

In conducting business, we will always strive to raise our brand value, to sincerely and promptly work to meet the trust and expectations of our customers worldwide, and bear in mind to take action from a local and substantial perspective.

Furthermore, we will take the industry lead in promoting continuous development and expansion of the sports market and make proposals and efforts so that more and more people can enjoy the delight of playing sports.

Moreover, we will enhance our corporate governance system and strive to ensure thorough compliance in order to fulfill our corporate social responsibility, which will be required even more going forward.

The Company’s Corporate Philosophy and Management Vision can be found at

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